Summer. A time of travel filled with fun and new experiences. In late summer we took just such a trip ourselves. Our destination was the Beijing International Book Fair (BIBF), one of Asia’s most important. On the stand of the Czech Republic, we presented books packed with education, adventure and entertainment, for child and adult readers. Once again, works from the B4U Publishing imprint, whose innovative formats and themes never fail to surprise, scored especially high. With market forces showing a recent trend for investment in future generations (i.e. in children’s education), these entertaining, brilliantly illustrated educational books attracted a great many publishers.
The fair was a friendly event, with many smiling faces and enthusiasm for books expressed at practically every turn. We wish the BIBF many more years of success and look forward to taking part in it again. Our long-distance trip allowed us to make new business contacts, strengthen existing friendships and acquire deeper understanding of the Asian book market. As a bonus, we tasted local culinary specialities (recipes with duck and aubergine were especially memorable), and we even got to see the Forbidden City and the Great Wall of China.
What an experience!